Carol Rasheed- Founder

For over 30 years, I've had the pleasure of sharing my art and passion for Beauty with countless women as a Department Head Makeup Artist in Film and Television.

My work on the Musical Adaptation Classic The Color Purple releasing on Christmas Day 2023, features some very bold and strong women. The film and the stories behind each woman inspired me to create a limited edition Trio lipstick collection called "The Evolution of Rouge" Within this Trio collection, there is a shade of red lipstick for every makeup loving person.

Each lip color is designed to affirm who they are and who they will become-with the shade names, "Resilient", "Hope '', "Inspiration".  Each shade uniquely captures the essence of the main character's evolution throughout the film. Realizing the obvious connection to the main characters, I knew this was the right product to be introduced at the right time, and for my creativity of design to shine through with these amazing products.